Why performance teams switch from Hyros to Traqly
Hyros built attribution around email collection — powerful, but it breaks the moment a buyer doesn't enter an email. Traqly's server-side fingerprinting recovers those anonymous journeys.
Hyros's biggest limitation: Hyros requires email capture to stitch journeys. If a customer buys without entering their email (guest checkout, one-click Shopify Pay, PayPal), Hyros cannot connect the ad click to the purchase. Server-side fingerprinting eliminates this dependency entirely.
Our pixel runs on your server, not the browser. iOS 14 restrictions and adblockers cannot touch it.
4 autonomous agents monitor attribution, creative fatigue, bidding efficiency and identity stitching 24/7.
Events stream in under 200 ms. Attribution updates within the same minute — no next-day lag.
Feature comparison
| Feature | Traqly | Hyros |
|---|---|---|
| Email-free attribution | ||
| Server-side CAPI delivery | Partial | |
| Device fingerprinting (Canvas + Audio + WebGL) | ||
| Recovery from iOS 14 / adblockers | +32% avg lift | Email-dependent |
| Cross-device identity stitching | Email-only | |
| Claude AI autonomous agents | ||
| Real-time event stream (<200ms) | ||
| Meta CAPI | ||
| Google Enhanced Conversions | ||
| TikTok Events API | Limited | |
| YouTube CAPI | ||
| Creative fatigue detection | AI-powered | |
| AI chat analyst | Claude Sonnet | |
| Post-purchase survey | ||
| Shopify webhooks | ||
| Starter pricing | $299/mo | ~$400/mo |
| EMQ score tracking |
“Hyros was accurate for customers who gave us their email. But 38% of our Shopify sales are guest checkouts. Traqly's fingerprinting stitched those sessions — our blended ROAS jumped from 2.1x to 2.9x.”
— Performance agency, managing $1.2M/month in Meta spend (beta customer)
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