Signal over noise.
Practical guides on server-side tracking, attribution recovery, and AI-driven media buying for DTC performance teams.
How to recover 32% of your lost conversions after iOS 14
Apple's App Tracking Transparency framework removed 32% of conversion signals from the average Meta advertiser. Here's how server-side CAPI + fingerprinting closes that gap without cookies.
Read articleThe complete guide to server-side pixels in 2026
Browser pixels are dying. This guide explains why first-party server-side events deliver higher EMQ scores, better signal quality, and survive every privacy change browsers can throw at them.
How Claude AI agents cut media waste by 18% in 30 days
We gave Claude read access to our attribution warehouse and write access to our bidding rules. Here's what happened when the Scaling Agent and Creative Fatigue Agent ran autonomously for a month.
Cross-device identity stitching without third-party cookies
When a user sees your TikTok ad on mobile and buys on desktop three days later, pixel-only tracking misses the connection. Here's how server-side fingerprinting + IP resolution stitches that journey.
Event Match Quality score explained — and how to maximise it
Meta's EMQ score directly impacts how well your conversions can be matched to real users. Server-side delivery consistently outperforms browser pixels by 15–40 points. Here's why.
Triple Whale vs server-side tracking: what's missing from your MER?
Media efficiency ratio hides signal loss. We ran Triple Whale and Traqly side-by-side for 30 days and found a 24% gap in attributed purchases that Triple Whale's pixel was silently dropping.